What if updating every supplier took 15 seconds, and your customer's emails never had to leave your inbox? That's ChanneLoop, an add-in that works right inside your mailbox.
Be among the first distributors to try it. No spam, ever.
You sell on behalf of many suppliers, and every one of them wants to know how their deals and leads are progressing. So your week fills with status calls and "quick update" emails, and the updates still slip.
A complete deal update, drafted and sent straight from Outlook, in about 15 seconds. Full demo coming soon.
We're opening pilot spots for distributors now. Leave your email and we'll reach out as soon as it's ready for you.
Free during the pilot. No spam, ever.
Prefer to talk first? Email info@ChanneLoop.com to schedule a call or a demo.
Suppliers need to know how their deals are going. Distributors need to spend their time selling. Here is what that tension costs both sides, and why nothing has fixed it yet.
Most suppliers and manufacturers don't sell alone. They rely on channel partners: distributors, resellers, and agents who own the customer relationship on the ground. The supplier sends leads, or the partner develops their own, and a single deal can take months from first contact to purchase order.
During those months, the supplier is essentially blind. The conversation lives in the distributor's inbox, at another company, often in another country and another language. The only way for a supplier to see inside is to ask.
Pipeline review calls. "Any news on this one?" emails. Spreadsheets and portal forms the partner is supposed to fill in. Every supplier builds its own reporting routine, and every one of those routines lands on the same distributor.
A distributor who represents eight or ten suppliers can lose hours every week to reporting alone. Thirty minutes on a call here, an update email there, the same deal explained again to a different channel manager. None of that time sells anything.
Distributors aren't careless. They're busy. Writing a good update means finding the thread, re-reading it, remembering what this particular supplier already knows, and writing it up properly, often in a second language. That's fifteen minutes of unpaid admin per deal, multiplied across every active opportunity and every supplier.
So updates get postponed. Suppliers start chasing. Trust erodes on both sides, and everyone ends up with a worse version of the information, later.
For the supplier: forecasting from guesswork, late warnings on stuck deals, and no chance to help remove a blocker while it still matters. A supplier who hears about a competitive threat three weeks late has already lost the chance to respond.
For the distributor: hours lost every week, strained relationships, and being chased instead of trusted. There's a money cost too. At a typical loaded cost of $60 per sales hour, those 48 yearly hours of review calls are roughly $2,900 per salesperson, before counting the deals that didn't get worked in that time.
The update itself was never the problem. The work of producing it was. Remove the work, and the updates flow.
It turns the email thread you already have into a sharp, memory-aware update for any supplier you represent, in about 15 seconds, without your customer's emails ever leaving your inbox.
Join the pilot and be among the first distributors to try ChanneLoop.
ChanneLoop is an add-in that lives inside your mailbox, currently in beta for Microsoft Outlook. Here is exactly what happens when you use it.
You're reading or replying to a customer email. Open the ChanneLoop panel right there in your mailbox. The add-in picks up the thread automatically. Nothing to copy, nowhere else to go.
ChanneLoop reads the customer's email domain and matches it to the right account. If you already track opportunities with that customer, it suggests the most likely one. Confirm with one click, or switch to another.
For a new opportunity, ChanneLoop drafts the record straight from the thread: product, brand, value, location, contact person, and a short description. You review, adjust anything, and save. No retyping.
ChanneLoop remembers what you last told this supplier about this deal, so the new update covers only what changed since. First update on a deal? You get a complete briefing instead. Choose a smart summary, a quick two-liner, or write your own, and add a personal note if you like, such as proposing a call.
Nothing leaves without your approval. The update becomes a clean, professional email sent from your own address. Your supplier needs no account, no portal, and no software. To them, it's simply a great email from you.
Most AI tools start from zero every time you use them. ChanneLoop keeps a private memory per deal and per supplier: what you sent, and when. That's how it can send only the difference, and why your suppliers never read the same paragraph twice.
It's also why an update takes seconds instead of fifteen minutes. The remembering is already done.
When a supplier assigns you a new lead, usually an automated email from their CRM, ChanneLoop recognizes it for what it is. It offers to create the opportunity on the spot and drafts a professional acknowledgment: lead received, your first read of it, and when you'll report back. The supplier's first impression of you on that deal is speed.
Your customer conversations are confidential, sometimes under NDA. ChanneLoop is built around that fact. The supplier receives only the summary you approved. The raw thread never leaves your mailbox, and you see every word before it goes out.
Join the pilot and be among the first distributors to try ChanneLoop.
The things distributors ask us most. Something missing? Email info@ChanneLoop.com and we'll answer personally.
Join the pilot and be among the first distributors to try ChanneLoop.